FriendBuy Promo Collection

A Highly Coveted silhouette, the Jade cream cardigan was made for the crisp days between seasons. This chunky knit cardigan is adored for its signature scalloped collar, grosgrain blue ribbon trim, dramatic puff sleeves, and a functional ribbon tie at back.

Antique-inspired and reimagined for the modern Muse, the Jaden sleep top was made to be worn both in and out. This open-front cami is crafted in a chocolate brown satin and adorned with contrast vintage-inspired pink lace trims and decorative bows. Pair this satin...

Embrace your inner flower child with the Jayleen pink mini dress, designed to take you through the early days of spring and into late summer. This ruffle mini dress features an ultra-feminine pansy burnout print, cascading ruffle details, and a handkerchief hem skirt.

Make an entrance in the Jewel maxi dress, a brown formal dress inspired by vintage evening gowns. Featuring an asymmetrical neckline, this silky dress has an off-the-shoulder sleeve and a draped ruffle detail at the back.

Become the ultimate chic Muse in the Joana maxi skirt–a spring-ready peach colored low-waisted maxi skirt crafted in a lightweight sheer body-skimming chiffon with a flirty flared hem.

Sweetly romantic, this white knit mini dress charms with its wide crocheted collar trimmed in blue picot and its flattering pointelle knit body. A refined little white dress made to move easily between everyday whimsy and elevated moments.

Fresh from the garden: a 100% cotton floral print midi dress with a plunging neckline, open back, and flared skirt. Finished with embroidered picot details and rounded patch pockets.

FOR LOVE & LEMONS KEEPSAKES: Inspired by heirloom vintage gowns, the Julianne long sleeve gown possesses an exquisite old-time charm. Designed with expert craftsmanship and a sense of modern romance, this floor length gown spotlights a squared neckline, billowy long sleeves with puffed caps...

A red gingham tote bag with eyelet trims and soft junie edging throughout.

An elegant pink chiffon maxi dress with cascading ruffles, a plunging neckline, and a tiered asymmetrical skirt with a ruffled slit — an elevated semi-sheer occassion dress for spring and beyond.

Undone elegance defines this peach mini dress, designed with a plunging ruffled neckline and soft A-line skirt. Billowy sleeves and delicate ties add a carefree, free-spirited finish.

A romantic babydoll mini dress designed with a wide scooped neckline and delicate lace trims throughout. The softly gathered silhouette and puff sleeves give it an effortless feminine charm made for sunlit days.

A fall-ready blue mini dress accented with ruffles and lace-trimmed edges. The asymmetrical tiers and tie shoulders evoke a vintage-inspired, free-spirited elegance.

Soft tiers of semi-sheer chiffon and lace-trimmed flutter sleeves give this cream blouse an antique-inspired romance. Effortlessly bohemian, yet refined enough to feel like a modern heirloom. Complete the look with the Juniper Bloomer Shorts.

Designed in intricate corded lace, this cream lace mini dress features a boat neckline, scalloped bell sleeves, and an easy A-line silhouette. A dreamy boho piece that feels as chic as it is comfortable.

A picture of modern bridal elegance, the Kaia lace maxi dress features mixed white lace with soft chiffon ruffles and a beautifully full, flowing skirt. Delicate cap sleeves with lace-trimmed hems and a gathered tulle bodice create a chic, supermodel silhouette designed for every...

This blue floral mini dress pairs a structured bodice with ruched cups and wide lace-trimmed straps. Finished with a flared skirt, it’s the easy, feminine day dress you'll wear all season long.

A sheer navy underwire bra embroidered with anchors and dotted details. Finished with satin elastic, it’s a summer-by-the-sea essential. Complete the look with the Kamara Thong Panty.

A light pink maxi dress with a plunging wrap-style neckline, finished with a cascading draped ruffle for a romantic finish. It’s a stunning choice for a wedding guest dress or other elegant occasions.

FL&L Keepsakes: An ode to timeless glamor—the Karissa black gown evokes the elegance of a bygone era, pairing a delicate lace bodice with a sculptural satin jacquard skirt. Designed for the season's chicest soirées, this black maxi dress features a scalloped neckline, slender straps,...